Recent rock slides have obstructed commerce in Western North Carolina. To address the issue, Governor Bev Perdue came to look at the first rock slide. Now, the state’s Division of Tourism “has several strategies to make sure tourists continue visiting WNC.” Perdue has asked the FHA to help the state pay to advertise WNC is open for business and publish alternative routes. Using the rock slides as an opportunity to advertise the leaf season, the Division of Tourism has “worked with” the Weather Channel and local cable TV stations. Future plans include “working with regional partners to conduct research on attitudes toward the rock slide and travel times on the alternate routes.”

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